DSP & Ad Network Management:
- Lead onboarding and technical integration for DSPs and advertisers targeting CTV, mobile in-app, and mobile web inventory.
- Set up and manage demand connections, ensuring optimal deal configuration and targeting accuracy across all formats.
- Monitor and optimize bid rates, win rates, spend pacing, and delivery performance across environments.
- Troubleshoot issues related to bid responses, targeting mismatches, and performance reporting.
Cross-Functional Collaboration:
- Work closely with business development and engineering teams to improve demand-side integrations and resolve issues.
- Provide actionable insights based on performance data to internal and external stakeholders.
- Support sales enablement by identifying growth opportunities in key demand channels, particularly in CTV and mobile.
Industry Awareness:
- Stay up to date on trends in CTV advertising, mobile programmatic buying, and DSP technologies.
- Maintain knowledge of privacy regulations (e.g., GDPR, COPPA) and ad quality standards.