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Middle Performance Optimization Manager (Paid Search)

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Responsibilities

● Set up, execute, and optimize ad campaigns in Google Ads

● Collaborate with senior managers and team leads to support their responsibilities and workload, ensuring smooth workflow and contributing to the overall success of the team.

● Preparation of comprehensive reports and metrics, providing accurate data on campaign performance and insights to stakeholders. Utilize Google Analytics for comprehensive reporting

● Update and maintain dashboards to track the progress of all ad campaigns, ensuring real-time visibility of key metrics and performance indicators

● Communicate regularly with internal teams (e.g., Media Optimization, and Client Service) about campaign status and performance, and ensuring client satisfaction throughout the campaign lifecycle.

● Maintain up-to-date knowledge of ad tech tools and industry trends.

Requirements

● Confident understanding of search engine marketing principles and concepts.

● Experience with Google Ads from 1-2 years. Knowledge of other advertising platforms is an advantage.

● Experience with GTM and GA4.

● Strong analytical skills with the ability to interpret data and derive insights.

● Bachelor's degree in marketing, advertising, or a related field.

● Passion for digital marketing and eagerness to learn and grow in the field.

● English B2+.

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