Publisher & SSP Management:
- Onboard and manage publishers and SSPs across CTV, mobile in-app, and mobile web, ensuring proper integration, tagging, traffic validation, and ad quality compliance.
- Monitor inventory performance metrics including fill rate, CPM, discrepancy rates, and viewability across all formats.
- Troubleshoot technical issues related to ad delivery, latency, and integration—especially for CTV, mobile SDKs, and VAST/VPAID implementations.
- Maintain high standards for ad quality, brand safety, and fraud prevention across all supply channels.
Cross-Functional Collaboration:
- Work with business development, client success, and engineering teams to support publisher growth and technical scalability.
- Collaborate with engineering to improve supply-side platform functionality and resolve bugs or inefficiencies.
- Use performance data to identify optimization opportunities and implement yield-enhancing strategies.
Industry Awareness:
- Stay current on trends and standards in CTV, mobile, and programmatic advertising, including OpenRTB, VAST, and compliance regulations (GDPR, COPPA, etc.).