Senior Performance Manager
EMEA (Remote) · Media Optimization
Responsibilities
- Create and Conquer: Develop and execute paid search strategies across leading search engines, especially Google Ads.
- Strategize Smartly: Conduct in-depth keyword research, competitor analysis, and audience targeting to build effective ad campaigns.
- Optimize for Success: Set up and enhance paid search campaigns, focusing on precise ad group organization and strategic keyword selection.
- Craft Compelling Content: Write engaging ad copy and design landing pages that maximize click-through and conversion rates.
- Analyze and Adapt: Monitor campaign performance, adjust bids and budgets as needed, and ensure we’re hitting our targets.
- Innovate and Experiment: Use A/B testing to refine ad and landing page elements for optimal performance.
- Lead and Inspire: Mentor junior and mid-level specialists, sharing your knowledge and guiding them in paid search advertising.
- Collaborate and Communicate: Work closely with our English-speaking Client Service team to understand and meet client needs effectively.
Requirements
- Google Ads Mastery: At least 4 years of hands-on experience with Google Ads, including campaign setup, optimization, and ad group management.
- Tool Proficiency: Strong experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4) to track performance and generate insights.
- Performance-Driven: Proven track record of managing successful paid search campaigns with a focus on driving conversions.
- Data-Driven Decision Maker: Expertise in using Google Analytics to analyze data, identify trends, and implement improvements.
- SEM Knowledge: Familiarity with search engine marketing (SEM) best practices and current industry trends.
- Clear Communicator: Fluent in English (B2+) with excellent collaboration skills.
Conditions
- Competitive salary paid in USD
- Remote work
- Flexible schedule
- 10 days of paid sick leave and 21 days of paid annual leave
- Opportunity for professional growth and development
- Corporate events (online cooking master classes, yoga, etc.)
- No bureaucracy or micromanagement.
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