Senior Performance Optimization Manager (Paid Search)
Performance Optimization
Responsibilities
- Develop and execute comprehensive paid search strategies across various search engines, with a focus on Google Ads.
- Perform keyword research, competitor analysis, and audience targeting to create effective ad campaigns.
- Set up and optimize paid search campaigns, ensuring proper structure, ad group organization, and keyword selection.
- Write compelling ad copy and create landing pages to maximize click-through and conversion rates.
- Monitor campaign performance metrics and adjust bids and budgets to achieve desired outcomes.
- Implement A/B testing and experiment with ad and landing page elements.
- Prepare reports and dashboards on campaign performance and provide recommendations.
- Act as a mentor and curator for junior and middle specialists, providing guidance, support, and sharing best practices to enhance their skills and knowledge in paid social advertising.
- Collaborate closely with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.
Requirements
- Minimum of 5 years of hands-on experience in setting up, executing, and optimizing ad campaigns in Google Ads.
- Proven track record of driving successful paid search campaigns with a focus on generating conversions.
- Expertise in utilizing Google Analytics to track campaign performance, conduct data analysis, and generate actionable insights.
- Strong knowledge of Google Ads, including campaign setup, ad group structuring, keyword selection, and bidding strategies.
- Ability to analyze campaign data, identify trends, and make data-driven optimizations to improve performance.
- Familiarity with search engine marketing (SEM) best practices and industry trends.
- Fluent English (B2+)
Conditions
- USD-based salary that values your expertise.
- Work from anywhere – fully remote and flexible hours to suit your lifestyle.
- 31 days of paid time off – 21 days of annual leave + 10 days sick leave, because balance matters.
- Growth-focused environment – access to learning resources and clear pathways for advancement.
- Fun team events: Join our online cooking classes, yoga sessions, and more – all from home!
- A Culture of Trust – Say goodbye to bureaucracy and micromanagement; we focus on results, not processes.
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