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Senior Performance Optimization Manager (Paid Social)

from 2500$
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Responsibilities

  • Execute and optimize social campaigns across various platforms, such as Meta,LinkedIn, Tik Tok, Google Ads and more with a focus on achieving media or performance KPIs.
  • Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods, and ad creatives.
  • Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.
  • Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.
  • Conduct A/B tests to improve ad performance, generate insights, and refine targeting and creative strategies.
  • Build and update dashboards to provide real-time visibility into campaign performance and key metrics.
  • Act as a mentor and curator for junior and middle specialists, providing guidance, support, and sharing best practices to enhance their skills and knowledge in paid social advertising.
  • Collaborate closely with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.


Requirements

  • Minimum of 4 years of experience in executing and optimizing social campaigns toward media or performance KPIs.
  • Proficiency in managing social media advertising platforms, such as Facebook Ads Manager, Tik Tok, LinkedIn Campaign Manager, etc.
  • Fluent English B2+
  • Experience in working with Google ads / TikTok / Linkedin or any other DSP or advertising tools
  • Experience in Creative Development and Optimization (Canva or similar)
  • Leadership Experience

Conditions

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