Senior Performance Optimization Manager (Search)

Responsibilities:
 

• Execute and optimize paid search campaigns across Google Ads, Bing Ads, Amazon Ads with a focus on achieving performance or media KPIs.
• Utilize expertise in paid search advertising to develop and implement effective campaign strategies, targeting methods, and ad creatives.
• Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.
• Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.
• Conduct A/B tests to improve ad performance, generate insights, and refine targeting and creative strategies.
• Build and update dashboards to provide real-time visibility into campaign performance and key metrics.
• Act as a mentor and curator for junior and middle specialists, providing guidance, support, and sharing best practices to enhance their skills and knowledge in paid social advertising.
• Collaborate closely with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.

Experience & Skills:
 

• Minimum of 4 years of experience in executing and optimizing paid search campaigns with performance KPIs.
• Proficiency in managing paid search advertising platforms, especially Google Ads capabilities.
• Fluent English B2+
• Experience working with Google Ads / Paid Social platforms, DSPs or other advertising tools
• Experience in Creative Development and Optimization (Canva or similar)
• Leadership Experience

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